RESORT-STYLE LIVING FOR CITIZENS OF THE GLOBE
Our agenda was clear. Take the peace and tranquillity and make as much noise as possible. Utilising our network and a heap of blood, sweat and tears; we were able to generate international exposure at an alarming speed.
Securing print features in leading titles and broadsheets such as National Geographic Traveller; Robb Report; The Independent; Stylist; and Tatler to name a few, solidified the digital and social media strategy. Visibility was clear, and the proverbial commotion concerning Bisma Eight boomed in surround sound.
Bisma Eight
PROJECT: BOUTIQUE HOTELS
LOCATION: UBUD, BALI, INDONESIA
Twelve months after welcoming their first guests, Bisma Eight understood that being the most uniquely designed boutique hotel on Bali was only part of the equation. Travel culture had shifted indefinitely.
In a year where 70,000 new room nights added to the already competitive market, we helped Bali's leading resort in Ubud become a hotbed for international travellers and the most Instagrammed hotel on the island.
Undoubtedly stylish, poetically exotic; an eclectic mix of modern aesthetics found flirting with surrounding natural beauty; perfect! - but the way in which people choose their preferred hotels has changed. A new narrative needed to reflect a free, independent traveller and conversations that had previously seen the design take the lead had to become more sentimental and connect with future guests in a socially driven, digital world.
Sometimes we overthink; which spirals ideas way too far from the truth. Simplicity in thought was integral in helping the cogs to move. Taking our inspiration from the laid-back disposition of Bali we stripped back the story and nurtured media and content that echoed why people travelled to the island in the first place - while being sure to throw in a little personality along the way.
The Numbers
The emergence of Bisma Eight's fame was far more strategical than the facade lets on. Throughout the seasons, thought-provoking events allowed the boutique hotel to feature as a mainstay in the social calendars of luxury travel, food and entertainment writers; leading to a surge of earned media placements globally.
Our approach paid off. Not only did we gain a plethora of editorial attention but we met future guest in their preferred space and built a community within the community; leading to an enthusiastic tribe of humans beyond the digital curtain.
331m
global media impressions
32%
occupancy uplift
40+
earned media placements
43x
press releases written
107%
social media uplift
39%